THAT SUGAR FILM is one mans journey to discover the bitter truth about sugar. Damon Gameau embarks on a unique experiment to document the effects of a high sugar diet on a healthy body, consuming only foods that are commonly perceived as healthy. Through this entertaining and informative journey, Damon highlights some of the issues that plague the sugar industry, and where sugar lurks on supermarket shelves. THAT SUGAR FILM will forever change the way you think about healthy food.
ITS been 10 years since Morgan Spurlock existed on just McDonalds for a month in the groundbreaking film, Super Size Me.
Now our waistlines face a new threat, and another guinea pig has undergone some risky self-experimentation to try to make sense of it.
Australian TV actor and filmmaker Damon Gameau stars in That Sugar Film which will air in Australian cinemas in early 2015, in which he exists on healthy low-fat food with a high sugar content for 60 days.
The results are more shocking than anyone could have expected.
Within three weeks, the previously healthy Damon was feeling terrible all the time, lethargic and snapping at the slightest thing.
A visit to the doctor confirmed the worst he had the beginnings of fatty liver disease.
I got fatty liver disease in only 18 days, he said. Gameau also reportedly gained around 8kg.
Damon Gameau features in That Sugar Film. Source: Supplied
I had no soft drink, chocolate, ice cream or confectionery, Damon told Sunrise this week. All the sugars that I was eating were found in perceived healthy foods, so low-fat yoghurts and muesli bars and cereals and fruit juices, sports drinks … these kind of things that often parents would give their kids thinking theyre doing the right thing.
Instead, the Underbelly actor reveals, these hidden sugars had a remarkably damaging effect on his physical and mental health.
Damon consumed 40 teaspoons a day, just slightly more than the average teenager. Source: Supplied
The father-to-be put on 10cm of visceral fat around his waist, and was informed that he was on the fast-track to obesity. He was also told his mental functioning was unstable. Read More…
In That Sugar Film, Gameau observeed that the additive impacted his physical and mental health. Doctors called his mental functioning unstable, and the father-to-be reportedly put on nearly four inches of visceral fat around his waist. He was on the fast track to obesity.
Gameau said his sugar-laden diet left him feeling hungry, no matter how much he ate.
His final meal which consisted of a juice, a jam sandwich, a bar, and a handful of other snacks is similar to an ordinary childs school lunchbox.
Sadly, it was very easy to do and fitted comfortably into the small plastic container, Gameau wrote on his blog documenting his experiment.
The last meal was for all the people out there, especially parents, who are led to believe they are doing the right and healthy thing for their children. They are making an effort yet are horribly let down by the lack of integrity in marketing and packaging strategies.
Gameau told News.com.au that the experiments findings dont suggest a need to completely cut sugar but rather a need for more awareness about how much sugar has been added to perceptibly healthy food.
Sugars now in 80 percent of the processed food were eating, he said. If we can remove that, thats the first step towards making a change.
According to the Centers for Disease Control and Prevention (CDC), 29.1 million Americans, or 9.3 percent of the population, have diabetes. In adults, type 2 diabetes accounts for about 90 to 95 percent of all diagnosed diabetes cases. Research has shown that sugary drinks are linked to type 2 diabetes.
Consuming excess added sugar is also associated with a higher risk of developing cardiovascular diseasethe leading cause of death for men and women in the United States, according to the CDC. Heart disease accounts for one in four deaths in the United States, or about 600,000 annual deaths.
That Sugar Film will be released in Australian movie theaters in February 2015. A U.S. release date has not been listed on the films website.(source)